The Rowing Blazers and Target collab might be the hottest fall 2023 drop
The prep revival is in full swing, and more affordable than ever.
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If you’ve spent any time in the kitschy or preppy fashion side of the internet in the last few years, you’re probably already familiar with Rowing Blazers. The brand is famous for introducing a heavy dose of color, fun, and humor into American sportswear classics (and you can’t forget about their reissue of the famed Sheep Sweater that Princess Diana made famous in the ‘80s). Now, Rowing Blazers is collaborating with mega-retailer Target on a line of more than 100 pieces that span adult and kids’ apparel, accessories, home, play, and pet products.
Beginning on Saturday, September 23rd at 3am ET, you can shop the entire collection online and in stores. This isn’t Target’s first time collaborating with a major fashion brand—the brand has famously partnered with brands like Missoni, Rhode, Sergio Hudson, and more. The Rowing Blazers x Target collection makes this designer label accessible to most, with items starting at just $5, and the majority of products under $30. Keep scrolling to see some of our top picks from the collection.
Shop our top Rowing Blazers x Target menswear picks
This chore coat style jacket has muted blue and yellow stripes that’ll go with any fall ‘fit.
$60 at Target
A classic croquet sweater gets an update with multicolored stripes along the cuffs and neckline.
$40 at Target
Stay warm and cozy all season long in a bright and bold orange duffle coat with a fun striped lining.
$70 at Target
We heard you liked rugby shirts, so we put rugby shirts on your rugby shirt.
$32 at Target
This patchwork-style blazer is fall-ready and stylish—and just $60!
$60 at TargetOur top Rowing Blazers x Target women's picks
Dress it up or dress it down, this double-breasted blazer is timeless and elegant.
$60 at Target
Throw on this rugby dress with a pair of white sneakers and a spacious tote bag for an easy fall look.
$38 at Target
This preppy pleated skirt uses three different patterned textiles for a fun and playful vibe.
$35 at Target
This alphabet print sweatshirt might be one of our favorite picks from the entire collection.
$32 at Target
You can’t go wrong with a classic rugby shirt, and this one even has a “Club for Everyone” patch on chest.
$32 at TargetOur top Rowing Blazers x Target kids picks
Make sure the little ones are ready for any fall weather with a classic yellow duffle coat.
$45 at Target
Even the smallest members of the family can proudly wear these colorful styles.
$12 at Target
You’re already getting the Alphabet Sweatshirt for yourself. Might as well get matching ones for the kids.
$20 at Target
Sometimes, the simplest messages are the easiest to understand, and we love the Kindness sweatshirt from Rowing Blazers.
$25 at Target
The Rowing Blazers x Target collaboration also includes adaptive designs for every member of the family.
$20 at TargetOur top Rowing Blazers x Target home and pet picks
Make this year’s family Thanksgiving football match the most aesthetic one yet.
$25 at Target
There’s no reason that your four-legged bestie can’t get in on the fall fashion trend report.
$12 at Target
Staying hydrated has never looked so cool, with a bright and bold chevron print water bottle.
$15 at Target
If ping pong is more your speed, snag these colorful fun paddles.
$15 at Target
A plaid blanket in muted colors is the easiest way to add some fall coziness to your home.
$30 at TargetOur top Rowing Blazers x Target accessory picks
Whoever said less is more never had a striped rugby bag with four different prints on it.
$15 at Target
This classic, simple corduroy baseball hat is stylish and timeless, especially with a patch that reads “Count the roses, not the thorns.”
$18 at Target
Whether you wear it as a fanny pack or throw it on as a crossbody, never underestimate the utility of a belt bag.
$25 at Target
This subtle rose print tie is a sleek and easy way to add a pop of color to a minimalist everyday look.
$20 at Target
This plaid backpack is just right, whether you’re headed to the classroom or the boardroom.
$40 at TargetRelated content
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