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When is Amazon Prime Big Deal Days 2023? Everything you need to know

Learn more about Amazon's Prime Big Deal Days event and how to save big.

A collage of designs surrounding the Prime Big Deal Days logo at the center. Credit: Reviewed

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Amazon is getting ready for a huge October sale to help you kick off the holiday shopping season: Prime Big Deal Days. From eye massagers to MacBook laptops, we're expecting similar Amazon deals during the October Prime Day sale. Below, we've rounded up everything you need to know so you're ready to shop the Amazon Prime Big Deal Days sale this October, including when the sale is and what you should keep an eye out for.

When is Amazon Prime Day October 2023?

Amazon recently announced that the 2023 Fall Prime Day sale, Prime Big Deal Days, will be held on Tuesday, October 10 and Wednesday, October 11. Prime Day deals are expected to start early Tuesday morning, but Prime members can get early access to some of the major discounts right now! Last year's October Prime Day, officially called the Prime Early Access sale, was held on Tuesday, October 11 and Wednesday, October 12.

What is Amazon’s October Prime Day?

The Prime Big Deal Days sale is Amazon's October Prime Day shopping event. The first October Prime Day sale was held on October 11 and 12, 2022. Similar to Amazon Prime Day, we're expecting rock-bottom prices on everything from fashion and tech to home essentials and kitchen items during the Prime Big Deal Days sale. Last year, the exclusive two-day sale was available to both new and existing Prime members.

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Do you need to have an Amazon Prime membership to shop the Prime Big Deal Days sale?

Yes. Similar to Amazon Prime Day, the Prime Big Deal Days sale includes exclusive deals for Amazon Prime members. If you have yet to sign up for Amazon Prime, there's still plenty of time to join. A standard Amazon Prime membership will run you $14.99 per month, or $139 for a one-year subscription. Meanwhile, students and qualifying government assistance recipients can sign up for Prime for up to 50% off.

How do I sign up for Amazon Prime?

Go to the main Amazon Prime page and click on "Try Prime," then follow the instructions. Note that you need an Amazon account before you can sign up for Prime, but if you don't yet have one, it's easy to set up. Go to Amazon and enter your details to create an account, then add Prime to get the 30-day free trial.

Sign up for Amazon Prime

How can you find the best deals during the Prime Big Day Deals sale?

You can shop the Prime Big Deal Days sale by signing up for an Amazon Prime membership and monitoring this page for the latest news on the October Prime Day sale. Until then, we'll be looking for all the best deals you can shop every day at Amazon, Walmart, Best Buy, and so much more.

What about Amazon Lightning Deals?

If you occasionally scroll through Amazon's deal section, you might notice a row at the top of the page with specific items listed for super-low prices. Those are Lightning Deals, which means they're at those aforementioned eye-catching prices for a limited time only. That time frame can range from a few hours to a whole day, but sometimes they're even lower than the Fall Prime Day prices. You can combine the savings of Prime Big Deal Days and Lighting Deals for mega savings for the next two weeks!

Today's best Amazon Prime deal:

Sperry Women's Saltwater Alpine Snow Boots

Product image of Sperry Women's Saltwater Alpine Snow Boots
Sperry Women's Saltwater Alpine Snow Boots

Get these cozy Sperry snow boots for less than $30

From $26.36 at Amazon (Save $6.43 to $14.82)

What Amazon deals do we expect to see during Prime Big Deal Days?

If you've been waiting for deep discounts on TVs, laptopskitchen appliances, or vacuums, there is probably an Amazon Prime deal for you. We're expecting huge discounts on thousands of Reviewed-approved products to go live during the Prime Big Deal Days sale. If you're looking to elevate your at-home entertainment setup, we suggest shopping for deals on top-rated smart TVs. Meanwhile, if you want to cook restaurant-quality dishes at home, look to markdowns on customer-favorite air fryers and pressure cookers.

What were the biggest sales from October Prime Day 2022?

Last year some of the best Fall Prime Day deals were on tech essentials, home and kitchen products, and style and beauty items. A few of our favorite October Prime Day 2022 deals were on the Apple AirPods Pro, Ninja Speedi air fryer, and the Revlon One-Step Volumizer hair dryer.

Will other retailers have competing Amazon Prime Day October 2023 sales?

Yes! If you find something you love on Amazon but it is briefly out of stock, there are plenty of other sites with those items on sale at the same or slightly different prices. Don't like the laptop options at Amazon? Head over to Best Buy to save $300 on Chromebooks and more. Want to update your home with a special kind of furniture? Visit Walmart for discounts on chairs, nightstands, and other cozy add-ons. Speaking of cozy, you can update your bedroom by heading over to Nectar for mattresses that offer comfort rivaling those listed on Amazon. The shopping options are near-endless, even if you look beyond Amazon.

Amazon Prime Day October 2023 shopping tips

  • Bookmark the Big Deal Days page: All the information you need to know about Amazon Prime, limited-time deals, and more can be found on one page for your convenience. Keep a close eye on the Amazon Prime Big Deal Days page leading up to the start of the event to find what you're looking for and keep an eye on the best Amazon deals available across all categories.
  • Build your Wish List: You've got a little over two weeks until the start of Amazon's Fall Prime Day event set for Tuesday, October 10, and you can spend that time finding exactly what you're looking for. Amazon lets you save your desired essentials to one section on your profile so once Prime Big Deal Days starts, you can just open your list and throw it right into your digital cart for checkout.
  • Download the Amazon smartphone app: We all have busy work days, sometimes so busy that we don't have time to open our laptops to shop. Fortunately, Amazon has an intuitive smartphone app that lets you easily access your Wish List, scroll through available deals, and buy items with one button push. Download it today to access Fall Prime Day offers anytime you want.

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